.jpg)
Strict rules for advertising in Mumbai: Billboards and sidewalks larger than 40x40 feet, complete ban on advertising on building roofs!
Mumbai: The Mumbai Municipal Corporation (BMC) has announced advertising guidelines for 2025, imposing strict restrictions on advertising in the city. According to this, billboards larger than 40 feet x 40 feet and advertisements displayed on sidewalks or building roofs are not allowed. The BMC says that these rules are important for maintaining the aesthetics of the city and for safety.
According to these new guidelines, the size of all advertisements will be limited. For example, the size of billboards on the side of the road should not exceed 100 square feet, and there should be only one advertisement board at a place. Any type of advertising has been prohibited on sidewalks, footpaths and building roofs. Apart from this, there are also strict limits on advertisements mounted on mobile vans or vehicles, in which more than 50% of the vehicle's size cannot be used for advertising.
This decision of the BMC is likely to impact the advertising industry. Although advertising agencies and businessmen are expressing displeasure over this, citizens believe that this step is welcome to prevent accidents in the city and protect the environment. Especially, the safety of billboards was questioned due to the earthquakes that occurred last year. Now, the BMC has made prior permission for all advertisements mandatory, and fines will be imposed on those who violate the rules. The full implementation of these guidelines will start from January 1, 2025. The BMC has appealed to advertisers to get detailed information from the BMC website and apply for permission. BMC officials expressed confidence that these rules will make the city more beautiful and safer in a dense city like Mumbai.
Mumbai: The Mumbai Municipal Corporation (BMC) has announced advertising guidelines for 2025, imposing strict restrictions on advertising in the city. According to this, billboards larger than 40 feet x 40 feet and advertisements displayed on sidewalks or building roofs are not allowed. The BMC says that these rules are important for maintaining the aesthetics of the city and for safety.
According to these new guidelines, the size of all advertisements will be limited. For example, the size of billboards on the side of the road should not exceed 100 square feet, and there should be only one advertisement board at a place. Any type of advertising has been prohibited on sidewalks, footpaths and building roofs. Apart from this, there are also strict limits on advertisements mounted on mobile vans or vehicles, in which more than 50% of the vehicle's size cannot be used for advertising.
This decision of the BMC is likely to impact the advertising industry. Although advertising agencies and businessmen are expressing displeasure over this, citizens believe that this step is welcome to prevent accidents in the city and protect the environment. Especially, the safety of billboards was questioned due to the earthquakes that occurred last year. Now, the BMC has made prior permission for all advertisements mandatory, and fines will be imposed on those who violate the rules. The full implementation of these guidelines will start from January 1, 2025. The BMC has appealed to advertisers to get detailed information from the BMC website and apply for permission. BMC officials expressed confidence that these rules will make the city more beautiful and safer in a dense city like Mumbai.
According to these new guidelines, the size of all advertisements will be limited. For example, the size of billboards on the side of the road should not exceed 100 square feet, and there should be only one advertisement board at a place. Any type of advertising has been prohibited on sidewalks, footpaths and building roofs. Apart from this, there are also strict limits on advertisements mounted on mobile vans or vehicles, in which more than 50% of the vehicle's size cannot be used for advertising.
This decision of the BMC is likely to impact the advertising industry. Although advertising agencies and businessmen are expressing displeasure over this, citizens believe that this step is welcome to prevent accidents in the city and protect the environment. Especially, the safety of billboards was questioned due to the earthquakes that occurred last year. Now, the BMC has made prior permission for all advertisements mandatory, and fines will be imposed on those who violate the rules. The full implementation of these guidelines will start from January 1, 2025. The BMC has appealed to advertisers to get detailed information from the BMC website and apply for permission. BMC officials expressed confidence that these rules will make the city more beautiful and safer in a dense city like Mumbai.
